No retainers. Ever.
We build your app fast. Then we hand you the keys.
LaunchOwn is an AI-native development studio. We ship your app or website in weeks at a fixed price — then we set you up with your own AI assistant and teach you to maintain it yourself. After handoff, your only ongoing costs are your own platform bills, typically $45–90/month.
Built with frontier AI models
Proof, not promises
The method, proven on our founder's own product.
Bailar — a global Latin-dance discovery platform our founder built and runs solo with the same AI-native method we use for clients.
- 179
- countries covered
- ~30,000
- events indexed
- ~11,000
- studios listed
- 30+
- dance styles
- 200+
- locales
- 5
- platforms: iOS · Android · Windows · Amazon · TV
Why we exist
The agency model is designed to keep you dependent.
The retainer that never ends
Typical agencies bill $2,000–15,000 a month after launch — forever. The incentive is dependence, not completion.
The codebase you can't touch
Your product lives in their repo, on their accounts. Leaving means starting over, and everyone knows it.
Two weeks for a copy change
Every tweak becomes a ticket, an estimate, an invoice. Your product moves at their queue's speed, not yours.
The Handoff
We teach you to own it.
Most agencies sell you a build and keep the keys. Our deliverable is the opposite: an app you can maintain without us.
- 1
We build it
AI-native development on our own compute with flat-rate AI tooling — that's how a build takes weeks and a fixed price instead of quarters and a burn rate.
- 2
We set you up
You get your own AI coding assistant, configured with skills written specifically for YOUR app — on your accounts, in your repo, under your control.
- 3
We teach you
Live training sessions until you can ship a change yourself: edit copy, tweak a screen, fix a bug — by telling your assistant what you want.
Then we leave. You keep the repo, the accounts, and an app that costs you roughly $45–90/month in platform bills — and $0/month to us.
How it works
Scoping call to handoff, start to finish.
- 1
Scoping call
Free, ~30 minutes. You describe what you want; we tell you honestly whether it fits our method.
- 2
Fixed-price quote
Within days: one number, what it includes, and a timeline. No open-ended estimates.
- 3
Build sprint
Weeks, not quarters. You watch progress live on a staging link and steer as we go.
- 4
Handoff week
We configure your AI assistant, hand over every account, and run your training sessions.
- 5
You own it
Your repo, your accounts, your assistant. We're a scoping call away if you ever want more built.
Deliverables
What you walk away with.
- A deployed, working app or website
- A GitHub repository in YOUR account
- Every platform account in your name — hosting, database, app stores
- Your own AI coding assistant, configured for your app
- A skills library + written runbook for common changes
- Recorded training sessions you can rewatch anytime
The difference
Agency vs. freelancer vs. LaunchOwn.
| LaunchOwn | Typical agency | Freelancer | |
|---|---|---|---|
| Upfront price | Fixed, quoted before we start | Estimates that grow | Hourly, varies |
| Monthly retainer | $0 — none, ever | $2,000–15,000 typical | Ongoing hourly |
| Who owns the code | You, from day one | Often them | Usually you |
| Who ships changes after launch | You — with your AI assistant | Them, per ticket | Them, when available |
| Your cost after launch | Your platform bills, ~$45–90/mo | Retainer + platform bills | Hourly + platform bills |
Agency and freelancer figures are typical market ranges, not claims about any specific firm.
The work
Built with this exact method: Bailar.
Our founder's own dance-discovery platform — 179 countries, five app stores, built and run solo with the AI-native method we use for clients.
From the founder
“I got tired of watching non-technical founders pay rent on their own product. LaunchOwn is new — the method isn’t. I’ve used it to build and run a five-platform product across 179 countries, solo.”
Pricing
Fixed price. Quoted after one call.
Every project gets one number before we start — no hourly meters, no estimates that grow.
What sets the quote
- — Scope: what the app has to do at launch
- — Integrations: payments, accounts, third-party services
- — Platforms: web only, or also iOS / Android / more
What’s never on the invoice
- — Monthly retainers or maintenance contracts
- — Per-seat fees or license fees to us
- — Surprise hours. The quote is the price.
After handoff you pay only your own platform bills — hosting, database, app-store fees — typically $45–90/month, billed to your accounts, not through us.
FAQ
Fair questions, straight answers.
+Is the code really mine?
Yes. The repository is created in your GitHub account, hosting and database accounts are in your name, and every credential is handed to you. There is nothing of yours on our side to leave behind.
+What do I pay after launch?
Only your own platform bills — hosting, database, app-store fees — typically $45–90/month depending on what you're running. Nothing to LaunchOwn.
+What if I get stuck after handoff?
You can book paid one-off support sessions whenever you want them. What we don't do is require a support contract — being available is not the same as being mandatory.
+Do you use AI to write the code?
Yes, openly — that's how a build takes weeks at a fixed price. A human engineer scopes, reviews, and ships everything, and the same AI tooling we use is what we hand to you at handoff.
+How fast is "fast"?
Most projects go from scoping call to handoff in a few weeks. The quote comes with a timeline for your specific scope — and that timeline is part of the deal.
+What do you build with?
Modern, boring-on-purpose stacks: TypeScript, React / React Native, Next.js, managed databases like Supabase or Postgres. Popular tools your AI assistant — and any future developer — understands deeply.
+Are you related to Bailar?
Same founder, separate companies. Bailar, Inc. is our founder's own product company; LaunchOwn LLC is the dev studio. Bailar is shown on this site as proof of the method — it is not a client project.
Get a quote
Tell us what you want to build.
A short note is enough — we’ll reply within one business day to set up the scoping call.
Prefer email?
No drip sequences, no newsletter, no sales pipeline. Your note goes straight to the founder’s inbox.